If you run a business in Queensland — whether in Brisbane, Logan, Woodridge, or the Gold Coast — your Google Business Profile (GBP) is quite possibly the most important marketing asset you own. And it is completely free. Yet most Queensland businesses have barely filled out half the fields, leaving thousands in potential revenue on the table.
Let us start with the basics. Your GBP appears in three places: Google Search results when someone searches your business name, Google Maps when people look for services near them, and the Local Pack — that map with three business listings that appears at the top of local searches. The Local Pack gets 44% of total local search clicks. If you are not in it, your competitors are getting those customers.
Step 1: Complete every single field. Business name (exactly as it appears in the real world), primary and secondary categories, full address, phone number, website URL, hours of operation, and a detailed business description with your target keywords naturally woven in. Businesses with complete profiles get 7x more clicks than incomplete ones.
Step 2: Choose the right categories. Your primary category should be your main service — Website Designer, Plumber, Electrician, NDIS Provider. Secondary categories add context. Do not stuff irrelevant categories; Google penalises this. Be precise.
Step 3: Add high-quality photos. Businesses with photos get 42% more requests for directions and 35% more click-throughs to their websites. Add photos of your team, your workspace, your products, and before/after shots. Update them quarterly. Avoid stock photos — real photos build trust.
Step 4: Use the Posts feature weekly. GBP Posts are free mini-ads that appear in your profile. Share updates, offers, events, or new services. Each post should include a call-to-action button and a relevant image. Posts expire after 7 days, so consistency is key.
Step 5: Build your review strategy. Reviews are a direct ranking factor for local SEO. Aim for 1–2 new Google reviews per week. Ask happy customers right after service completion when the experience is fresh. Make it easy — send a direct review link, not instructions on how to find your profile.
Step 6: Add products and services. GBP allows you to list specific offerings with descriptions and prices. This helps Google match your profile to specific searches — not just your business name. A web designer should list 1-Page Website, 5-Page Website, E-Commerce Store, and SEO Optimisation as services.
Step 7: Use the Q&A section proactively. Add and answer common questions before customers ask them. This populates your profile with useful content and prevents competitors or random users from answering inaccurately.
Step 8: Track your insights. GBP provides data on how customers found you, what actions they took (calls, website visits, direction requests), and how you compare to competitors. Check this monthly and adjust your strategy.
At Eccentric Website Designing, we offer Google Business Profile optimisation as part of our local SEO services. We handle category selection, description writing, photo strategy, review automation, and posting schedules — so you can focus on running your business while your profile climbs the rankings.
